Two forces set an MSP's value: how much of your revenue recurs, and how profitable that revenue is. Buyers pay a real premium for sticky monthly contracts and very little for one time project or product work. This tool leans on the numbers you already track, weights your recurring base the way a buyer would, then returns a range rather than a single figure. Adjust the inputs and watch the range respond.
The numbers you already track. Recurring revenue is weighted far more heavily than project or product resale, because that is exactly what a buyer pays for.
Margins drive profitability, and profitability is what a valuation ultimately rests on. Defaults reflect typical small MSP benchmarks. Adjust to your reality.
These are the levers that move an MSP to the top or bottom of its range. They are what a buyer's due diligence actually scrutinizes.
Estimated valuation range
Enter your numbers to see a range.
A real valuation weighs your contracts, your books, and the market, not just a slider. When you are ready for the number that actually holds up, it is time to talk to a real CPA.
This tool is an educational estimate only. It is not a business appraisal, a valuation opinion, a fairness opinion, an offer, or an inducement to buy or sell, and it must not be relied upon for any transaction, financing, tax, litigation, or ownership decision. The output is a deliberately wide range generated from simplified assumptions and rules of thumb. It does not reflect a review of your financial statements, contracts, or operations.
Real world MSP valuations depend on factors this tool does not capture, including verified financials and quality of earnings, deal structure (cash versus earnout versus equity roll), buyer type and synergies, working capital, debt, taxes, market and interest rate conditions, and the findings of due diligence. Two MSPs with identical inputs can sell for materially different amounts. Actual results routinely fall outside any range shown here.
Using this tool does not create a client, engagement, or fiduciary relationship with Jasper Accountancy, and nothing here is tax, legal, accounting, or investment advice. No result should be quoted, shared, or represented as a valuation from Jasper Accountancy or from any of its team. For a figure you can actually stand behind, engage a qualified professional for a formal valuation. Jasper Accountancy disclaims all liability for decisions made in reliance on this estimator.
JASPER ACCOUNTANCY · Accounting for MSPs
